It wasn't that long ago that we were all up in arms when Jaguar was bought by the Ford Motor Company. One of the great British names in manufacturing owned by an American concern especially one synonymous with mass produced budget products. In 2008 we find that definitive British name now owned by emerging Manufacturer TATA which this time switches continents again and find itself in India.

This time however no one is up in arms and not only has one British classic in Jaguar gone but two as Land Rover has as well.....

So why isn't there the uproar this time? Quite simply I think people now understand why Jaguar needs to be owned and operated by another organisation and what better than by a company from one of the worlds fast growing economies. The Indian TATA corporation is incredibly cash rich, has an enthusiasm to break into the West and could only do this by acquiring a household name. From Jaguars point of view this main a slight cultural shift but it does mean intense investment to aid development of the new products and existing products and in an ever changing market place which is more and more technology focuses especially on CO2 and Green Issues this is required.

Jaguar represents something which is definitively British which we can all be proud and have a warm place in our hearts for. There is something nostalgic about the brand which you can never feel about the Audi's and BMW's of the world. Jaguar is an executive vehicle that's reasonably priced and gives the perception of class, wealth and distinction and one way or another a Jaguar will always be noticed by the passer by.

The S-Type Replacement in the Jaguar XF is a stunning vehicle and already been incredibly popular and the classic X-Type offers a great entry point to the brand with it's classy curves and attractive price tag at just over £20000 on-the-road.

The range also boasts a Sports Coupe, loved by Top Gear's Jeremy Clarkson in the shape of the XKR and the X-Type comes in the highly spec' d Sovereign Long Wheel Base which I know of a few major PLC Chief Executives who run these with their driver in tow.

So all in all, with the inception of the XF and the updated 2009 Model Year X-Type now here all combined with some enthusiastic investment from a new owner. Things really do look rosy for what will still be a British Designed, British Built and British Name.

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